NASCAR

The Auto Racing Sports community is one of the biggest in the USA. It’s impact on American culture is huge and drives politics as well as marketing dollars. When Microsoft Windows asked me to come to Pennsylvania to create an experience for attendees incorporating the latest technology and add lifestyle & music elements, I was intrigued at this opportunity. It was a beautiful and eye opening experience. The gathering of fans begins days in advance, and the festival atmosphere of campers is filled with warm greetings, great music, BBQ and of course, ice cold beer.

The event was a stellar success.